To embody who you truly are

Directed by Catherine Veri, the eponymous brand VERI has been offering a gender-neutral, seasonless, utilitarian and elegant wardrobe since 2018. The styles reflect a taste for convenience: adjustable straps, generous pockets and wide legs are all homages to different street and workwear sensibilities. Designed for everyday life, the wardrobe is made up of exclusively natural fibers or textiles from inventory balances, each material selected for its quality and durability. The whole bears the deliberate marks of the eclectic Montréal landscape where the studio is anchored: a textile heritage rich in experience, but still finding its footing for a resurgence. Nourished by a multicultural, cosmopolitan and queer fauna, the design resolutely deprives itself of traditional gender marks. This exercise in ambiguous territory confers freedom in the creative process, giving rise to modular, timeless and refined silhouettes, in which each identity takes shape. The palette is distinguished by a recurring monochromatic use, tinged with deadstock finds.

Each collection is designed and developed at Ateliers 3333 in the St-Michel district of Montreal.

Our values

  • Genderless design

    Designing with a genderless mindset frees us from the rigid gender binary that reigns over the fashion industry, and pushes us to create garments for all, no matter the gender, body or age.

  • Timelessness

    Thinking about an item’s life cycle, and how it will insert itself in one’s wardrobe is one of the most crucial step in our design process, meaning we strive to craft pieces that will stand the test of time.

  • Local confection

    Making our clothes locally means we can ensure the quality-control for every step of our production. The cherry on top? Should you need us to, we will alter or mend your beloved items.

  • Size inclusivity

    Creating our own patterns allows us to expand our size-range with every passing season. We are proud to offer garments that range from XS to 3XL. Something not in your size? We'll make it for you!

  • Quality fabrics

    By selecting our fabrics to be natural or deadstock, we make sure to pick textiles that are as durable as they are comfortable, without ever compromising on style!

About the designer

With a degree in fashion design and fashion management, Catherine Veri quickly carved out a place for herself in the Montréal fashion industry, working as an assistant designer, local production manager or pattern maker and seamstress on film and television sets.

After several years of exploring both her identity and personal style, Catherine decided to catalyze her dissatisfaction with gendered products offered in stores into a creative project. Veri was born in 2018; the brand being one of the first in the Montréal landscape to offer gender-neutral clothing, designed and made locally.

Each capsule offers durable and stylish products, created for their versatility. By eliminating the gender label, the garments allow you to embody who you truly are.