About
Directed by Catherine Veri, the eponymous brand VERI has been offering a gender-neutral, seasonless, utilitarian and elegant wardrobe since 2018. The styles reflect a taste for convenience: adjustable straps, generous pockets and wide legs are all homages to different street and workwear sensibilities. Designed for everyday life, the wardrobe is made up of exclusively natural fibers or textiles from inventory balances, each material selected for its quality and durability. The whole bears the deliberate marks of the eclectic Montréal landscape where the studio is anchored: a textile heritage rich in experience, but still finding its footing for a resurgence. Nourished by a multicultural, cosmopolitan and queer fauna, the design resolutely deprives itself of traditional gender marks. This exercise in ambiguous territory confers freedom in the creative process, giving rise to modular, timeless and refined silhouettes, in which each identity takes shape. The palette is distinguished by a recurring monochromatic use, tinged with deadstock finds.
Each collection is designed and developed at Ateliers 3333 in the St-Michel district of Montreal.